Go Woke, Go Broke
The decision of the failing ten television network to ban Australia Day is just another step on their road to a woke corporate wasteland
We've all heard the phrase 'go woke, go broke'.
It sums up the likely business outcomes from trying to appeal the the vocal minority who make a range of demands relating to identity politics.
Whether it be taking a knee, repetitive welcome to country ceremonies, allowing trans in women's sports or hating on your own country, these virtue signals seem to drive people away rather than bring them together.
Mega corporates like Disney learned that lesson in pursuit of the alphabet mafia agenda. Closer to home, Qantas have also been driving their customers away with lousy service and excessive symbolism.
However, perhaps the greatest corporate example of the commercial folly of chasing identity rainbows is that of Channel 10.